An experienced SEO expert in Pakistan or any where around the globe should be aware of the most important factors that affect search engine rankings and optimization. To start with, the first thing that you should do is to understand what the search engines look for in a website. If you come up with something great but you don’t know how to make it visible, then your site is likely to get penalized.
Keyword research: What is the best way to find keywords that will work for your website?
There are a number of things an SEO Expert should know but the Keyword Research is the most important part and it is the backbone of SEO. An SEO Specialist must know keyword research. You can use keyword research tools, such as Google Adwords Keyword Planner, using a paid tool like ahrefs.com or simply by browsing the internet for phrases that might be associated with your target audience.
However, there is one important factor to consider when searching for keywords: search engine optimization (SEO). SEO is the process of making your website as visible in search engines as possible, so that it will get more visitors and generate more leads.
Like the keyword research there are other things an SEO Expert should have knowledge of:
- 404s and other errors: How can you avoid common SEO mistakes?
- SEO tools: What are some of the best SEO tools available?
- Technical SEO: What is Technical SEO? How to perform comprehensive Technical SEO Audit manually as well as using tools like Screaming Frog Crawler.
- Off Page SEO
- Social Sharing Concept
- Link Building
- HARO Link Building
- Search Console
- Google Analytics
- Core Web Vitals