PAID SEARCH & SOCIAL, WITH PURPOSE
Paid Media connects campaigns with customer intent
Paid media is advertising purchased through platforms such as Google Ads and Meta. I connect campaign planning, audience intent, creative and landing pages with conversion measurement; advertising spend is separate from consulting or management fees.
Direct collaboration. Clear priorities. Work built around you.
IS THIS THE RIGHT FIT?
Who needs Paid Media?
Paid Media is suited to businesses that want to assess existing campaigns or build a more focused paid search and social program alongside their organic strategy.
01
Campaigns generate activity without a clear view of enquiry quality.
02
Your ads and landing pages tell different stories about the offer.
03
You need a plan for which channels, audiences and messages to test first.
Which Paid Media priority fits your website?
Choose the starting point that matches your current problem. Evidence from the website determines the final scope.
| Your situation | First priority | Evidence to review |
|---|---|---|
| Searchers already look for your offer | Assess a Google Ads search campaign | Relevant queries, competition, landing-page fit and conversion tracking. |
| The offer needs audience and creative testing | Assess Meta campaign suitability | Audience fit, creative resources, offer clarity and an agreed test budget. |
| Campaign activity does not explain lead quality | Review measurement and the landing-page journey | Conversion events, enquiry quality, spend and attribution limits. |
A PRACTICAL SCOPE OF WORK
What does Paid Media include?
Paid Media includes the following work areas. Your proposal identifies the deliverables, responsibilities and priorities agreed for your website.
01
Account & opportunity review
Review existing campaigns, business goals and the fit between your offer and each advertising channel.
02
Google Ads campaign planning
Structure agreed campaigns around search intent, relevant keywords, clear ad messaging and landing-page purpose.
03
Meta campaign planning
Plan Facebook and Instagram campaigns around appropriate audiences, offers and creative testing.
04
Landing-page recommendations
Identify gaps between the ad promise and the page, including clarity, trust signals and the next customer action.
05
Measurement review
Review available conversion tracking and agree how leads, sales and attribution limits will be evaluated.
06
Optimization & reporting
Review agreed campaigns, spend and conversion data, then prioritize changes with clear reporting on the evidence.
HOW WE WORK TOGETHER
How does the Paid Media process work?
The Paid Media process follows four stages, from the initial review to implementation and measurement.
01
Define the commercial goal
Clarify the offer, audience, budget and customer action the campaigns should support.
02
Build the campaign plan
Agree channels, landing pages, creative requirements and the measurement approach.
03
Launch & learn
Review agreed settings and assets, then use early campaign data to evaluate the approach.
04
Refine with context
Connect campaign metrics with lead quality and business feedback before deciding what to change.
BEFORE WE GET STARTED
What should you clarify before choosing Paid Media?
Clarify the scope, implementation responsibilities and measurement limits before the engagement starts. These answers cover common planning questions.
Do you manage both Google Ads and Facebook Ads?
The service can include Google Ads and Meta advertising on Facebook and Instagram. The right mix depends on your offer, audience, budget and existing data; both channels do not need to be included in every engagement.
Is advertising spend included in the service fee?
Media spend is separate from consulting or management fees. The proposal should make the budget, account arrangements, responsibilities and any content or creative costs clear before work begins.
Do you create the ad images, videos and landing pages?
Creative production and website changes are scoped explicitly. An engagement can include direction and recommendations for your existing team, with any additional production or development requirements agreed separately.
Can you guarantee a return on advertising spend?
No. Results depend on the offer, competition, budget, creative, landing pages and the sales process. Reporting should show the available evidence and its attribution limits, alongside practical recommendations.
Can paid media and SEO work together?
Yes. Search-term insight, landing-page improvements and customer feedback can inform both channels. Paid and organic performance remain separately measured so the contribution of each is understood.
THE BIGGER PICTURE
Which services complement Paid Media?
These services address related needs. Include them when the website review identifies a specific reason to combine the work.
A scope that fits your business.
Choose a focused project or ongoing support. Every engagement starts with clear priorities and an agreed proposal.
LET’S BUILD WHAT’S NEXT
Let’s find your next search opportunity.
Share your website and the challenge you’re working through. We’ll start with a useful conversation about where to focus.