SEO FOR YOUR WORLD
Industry SEO matches search strategy to your market
Industry SEO is a search strategy shaped by a sector’s customers, products and buying journey. Explore four approaches covering fintech and remittance, local businesses, e-commerce and SaaS, with priorities, page roles, relevant services and measurement for each.
FIND YOUR FOCUS
Which industries does this SEO approach cover?
Four sector guides explain the search challenges, page requirements and practical priorities for each business model.
01
Complex products. Clear answers.
Fintech & remittance
Connect financial questions to useful answers and relevant products across markets.
Explore fintech & remittance SEO
02
Be found where you work.
Local businesses
Strengthen your local presence, service pages and path from search to enquiry.
Explore local businesses SEO
03
Make your catalog work harder.
E-commerce
Build a clearer path through categories, product discovery and technical complexity.
Explore e-commerce SEO
04
Connect the problem to your product.
SaaS & technology
Connect customer problems, product use cases and content into a useful search journey.
Explore saas & technology SEO
ONE PRINCIPLE ACROSS EVERY SECTOR
How does SEO planning change by industry?
SEO planning changes with the customer’s task and the evidence needed to make a decision. Financial information needs qualified review, local pages need real service-area details, store pages need product information and SaaS pages need verified functionality.
01
Research with a purpose
Understand your audience and existing performance before choosing keywords, content or technical priorities.
02
A plan your team can use
Translate findings into a practical sequence of improvements, matched to your goals and available resources.
03
Progress in business terms
Connect search performance to useful actions, and explain what the data can and cannot tell us.
EXPERIENCE, WITH CONTEXT
What should you review before choosing an industry approach?
Review the business fit and measurement context before choosing an approach. Published projects include remittance, UK taxis, local services and e-commerce; no SaaS-specific client result is claimed.
LET’S BUILD WHAT’S NEXT
Your business doesn’t fit a box?
Tell me about your market, your website and your goals. We’ll work out where SEO can make a useful contribution.