When I started working with this remittance / international money transfer company, they were spending heavily on ads but were not focusing enough on SEO. They had thousands of articles already published on sub domain, but their performance in Google Search was, I would say not so good. Big players like PayPal, Remitly, and Wise were dominating the search results (especially in primary corridor UK), and this company was missing out on a huge amount of potential organic traffic.
They wanted to see what I can do within first 60 days of starting, so I took it as challenge.
Instead of offering suggestions based on general advice, I decided to look at the data first. I opened Google Search Console and reviewed the performance of all blog pages. I noticed that many pages had high impressions but low click-through rates.
That told me the keywords had demand, but the content and titles were not convincing people to click. I also found many pages sitting on page two or three in the search results, which meant they were close to ranking but needed improvement.
The Problems I Found
After a full audit, I identified these main problems:
- The blog had over 2,500 articles, but many were very thin or duplicated for each country corridor (for example, “Send money to Pakistan from the UK” and “Send money to Pakistan from Canada” were almost the same)
- There was no internal linking structure. Pages were not grouped or linked in a helpful way
- Meta titles and descriptions were very generic. They didn’t stand out or give users a reason to click
- High-impression queries like “send money to Ghana” or “send money to Nepal” were stuck on page 2 or 3
- The site had some domain authority but lacked clear topical authority in Google’s eyes
They had good content volume and publishing regularly but lacked strategy. Their site had potential, but not precision.
What I Did Differently to Get Results?
I believe SEO should be built around user behavior, real data, and how Google actually understands websites. Here’s how I approached this project step-by-step.
1. Using Google Search Console to Find Opportunities
I exported performance data from Google Search Console. I filtered for:
- Keywords with more than 1,000 impressions
- Pages with CTR under 1 percent
- Keywords ranking between position 11 and 30
This helped me find blog posts that were close to performing well but just needed some fixing.
Then I used an advanced google search parameter like this:
site:blog.example.com "keyword"
This showed me which existing articles were targeting those keywords and what I could improve.
2. Updating and Expanding Important Articles
Instead of creating new articles, I updated existing ones. I focused on content that targeted commercial keywords such as:
- Send money to Ghana
- Send money to Nepal
- Send money to Senegal
These were already getting impressions, so I worked on:
- Adding missing subtopics like exchange rates, transfer methods, fees, and legal requirements
- Including user questions and answers based on “People Also Ask” boxes
- Fixing formatting, adding bullet points, and improving readability
- Improving headings and including relevant entities like local currency names, government regulations, and transaction times
- Used strategic anchor text for internal linking relevant landing pages like Ghana & Nepal.
These updates helped Google better understand the content and increased relevance for long-tail searches.
3. Improving Internal Linking Using Authoritative Page
One major thing I did was connect underperforming pages to high-authority pages that already had good backlinks. These included pages that had already earned links from big publications or finance-related blogs.
By placing contextual internal links from those strong pages to the improved articles, I passed on link equity and signaled to Google that the updated pages were important.
This step was important in helping several money transfer corridor pages move up from page 2 or 3 to page 1.
4. Writing Better Meta Titles and Descriptions
Many pages had generic titles like “Send Money to Nepal.” I changed them to more action-driven and emotionally engaging headlines like:
- “Send Money to Ghana online – No Hidden Fees”
- “Send Money to Nepal in Seconds”
- “Send Money to Senegal – Fast & Secure”
These changes helped improve CTR, which in turn pushed rankings higher.
5. Introducing a Backlink Scoring System
Previously, the company had been acquiring backlinks without much filtering, they were focusing only on Domain Authority. I built a custom backlink scoring sheet in Google Sheets that scored websites based on:
- Niche relevance
- Traffic volume
- Referring domain quality
- TLD (top-level domain) matching target countries
- Spam score and historical link patterns
This helped the company focus only on high-quality, contextually relevant link opportunities.
6. Google Knowledge Panel and Entity SEO
As part of the long-term strategy, I also strategized the content marketing strategy to build a brand presence in Google’s eyes.
Using the same process I’ve used to earn my own Google Knowledge Panel, I helped set up structured brand data, profiles, and citations. Over time, this helped Google recognize the company as a real-world, trustworthy entity, improving their topical authority across multiple corridor-related search terms.
The Results
We achieved these results purely through SEO, without using paid ads:
| Metric | Results |
|---|---|
| Total Organic Clicks | Over 826,000 |
| Impressions | 17.6 million |
| CTR on Key Pages | 4.7% |
| Top Keywords | Page 1 for 20+ keywords including “send money to Ghana,” “send money to Nepal,” and “send money to Senegal” |
| Bounce Rate | Reduced through better internal linking and formatting |
This performance improvement led to more inbound leads, more trust, and stronger overall brand visibility across key search markets.
Here’s the actual screenshots from Google Search Console that show these performance improvements.
What This Means for You
If you own or manage a money transfer, remittance, or immigration business, you are in one of the most competitive industries online. You’re likely competing against international companies with large ad budgets. But here’s the truth:
Google rewards relevance and trust, not just budget (Especially after Google’s AI Overviews and Google AI Mode).
With the right content structure, keyword strategy, and internal SEO systems, even medium-sized companies can outrank industry leaders and get consistent, qualified traffic without paying for every click.
Why Clients Work With Me?
I’ve worked inside the finance and remittance space for 3 years. I understand corridor-specific behaviors, compliance challenges, seasonal patterns, and how people search when they need to move money.
In this project, I didn’t just follow random SEO checklists. I used:
- Data from Google Search Console
- Real keyword behavior
- Entity optimization techniques
- Internal linking strategies backed by authority logic
- Meta copywriting to improve click-through rate
Also, because I’ve personally built my own Google Knowledge Panel and have studied how Google understands trusted entities, I brought those same concepts into this campaign, helping Google see this company as a real, trustworthy expert in the remittance space.
This wasn’t just about ranking blog posts. This was about building a long-term SEO foundation that turned into real business results — traffic, trust, and leads.
Want Results Like This?
If you run a remittance, money transfer, or visa-related business and want to grow without relying completely on ads, I can help.
Send me a message or book a free SEO growth audit. Let’s talk about how to turn your website into a lead-generating asset that ranks, earns clicks, and converts.