Local SEO + paid media · Case study 02
PPWPM SEO case study reports $43,471 in booked services
PPWPM recorded $43,471 in booked residential services from August 1–26, 2025. The San Francisco Bay Area campaign combined local SEO, Google Business Profile work and Google and Meta advertising.
Booked revenue is not attributed exclusively to SEO; combined advertising spend was $5,790.21.
THE REPORTED OUTCOME
$43,471
in booked residential services
- BUSINESS
- PPWPM
- MARKET
- San Francisco Bay Area, USA
- FOCUS
- Local SEO + paid media
01 / THE CHALLENGE
What business challenge shaped the project?
A local service business needs visibility where customers are ready to book. PPWPM needed its website, business profile and paid campaigns to work together around relevant services and local demand.
02 / THE APPROACH
How was the SEO work delivered?
The SEO work followed three connected steps, with the priorities and implementation described below.
-
Build a connected local content plan
Use topical mapping to organize service-related content. Publish nine blog posts that support the business’s services and the information local customers need.
-
Strengthen the local presence
Improve the Google Business Profile and build nine citation links, connecting the website work with the business’s visibility in local search.
-
Coordinate search with paid media
Optimize Google Ads and Meta campaigns alongside the SEO activity. Keep website leads, calls and booked services in view when assessing performance.
03 / THE RESULTS
What results did the project report?
The project reported $43,471 in booked residential services. Booked revenue is not attributed exclusively to SEO; combined advertising spend was $5,790.21.
$43,471
Booked residential services
August 1–26, 2025
20
Website leads
$5,790.21
Combined advertising spend
| Metric | Before | After | Window |
|---|---|---|---|
| Google search clicks | 169 | 244 | Three-month comparison |
| Google search impressions | 57.1K | 87.1K | Three-month comparison |
| Google search clicks | 63 | 92 | 28-day comparison |
What this project shows
For a local service business, the useful question is what turns into booked work. Organic search and paid advertising can support that goal together, with each channel’s contribution kept in context.
04 / MEASUREMENT NOTES
How should these reported results be interpreted?
Booked services of $43,471 cover August 1–26, 2025. This was a combined SEO and paid-media campaign, including $4,987.10 in Google Ads and $803.11 in Meta Ads spend. The revenue is not attributed exclusively to organic SEO. Search comparisons use the separate windows shown in the table.
These figures are drawn from my published project reports. Outcomes vary with the business, starting point, market and work involved.
What is the next step for your SEO project?
Share your website, business goal and current search challenge. I’ll review the context and help identify a practical place to start.
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