Background: A Taxi Business Stuck in the Slow Lane
A UK-based taxi company owner reached out to me for full SEO services. Despite being an established business with an aged domain and excellent customer reviews, they struggled with online visibility and lead generation. After a quick audit, I identified several critical issues:
- No targeted keywords on the website
- No backlinks or citations
- A neglected Google Business Profile (GBP) (formerly GMB)
- GBP profile was incomplete and not optimized
Having previously run ads for a taxi client, I already knew which keywords converted best. City Name + Taxis had solid search volume and conversion rates, making them my top priority.
The SEO Strategy: Shifting Gears for Maximum Growth
1. Website Optimization
- Optimized important pages with relevant keywords.
- Added high-CTR meta titles and descriptions, incorporating terms like “24/7 Taxi Service” to boost click-through rates.
- Improved on-page SEO, ensuring proper internal linking and content structuring.
2. Google Business Profile (GBP) Optimization
- Fully updated and optimized GBP with accurate NAP (Name, Address, Phone Number) details.
- Started posting business updates to enhance engagement and activity.
3. Authority Building & Citations
- Built directory links to establish credibility.
- Created Google Stack Links with NAP for both link juice and citations.
The Results: Massive Growth in Just 28 Days
Google Search Console Data
Before (28 Days)
- Clicks: 11
- Impressions: 3,460
- CTR: 0.3%
- Average Position: 66.2
After (28 Days)
- After (28 Days)
- Clicks: 223 (+1,918%)
- Impressions: 9,680 (+180%)
- CTR: 2.3% (+667%) (Could have been higher if the client had not requested adding the mobile number in the title. This led to users calling directly instead of clicking through to the website, reducing overall clicks and CTR.)
- Average Position: 16.5 (+75% improvement)
Google Business Profile Performance
Before (30 Days)
- Profile Views: 3,174
- Interactions: 500
After (30 Days)
- Profile Views: 4,154 (+31%)
- Interactions: 769 (+54%)
Keyword Ranking Improvements (Ahrefs)
| Keyword Search Volume | Before | After |
|---|---|---|
| 2,000 | #7 | #4 |
| 3,800 | #8 | #5 |
| 1,700 | #8 | #5 |
Final Thoughts: A Roadmap to SEO Success for Local Businesses
In just 28 days, this UK taxi business went from barely getting noticed online to ranking for high-traffic keywords, seeing massive jumps in clicks, impressions, and conversions. The secret? SEO fundamentals done right.
If you’re a local business struggling with visibility, a proper SEO strategy can drive real, measurable results—fast. Need help growing your business online? Let’s talk!